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Are Etsy ads necessary to grow your business in 2023? Not necessarily.
However, they can help you bring in more sales faster, especially when you already have established products performing well in your shop.
Keep reading to learn all about how Etsy Ads work, the difference between offsite and onsite ads, and how to use Etsy Ads effectively to grow your business.
(This post contains affiliate links and you can read the full disclosure here)
How Do Etsy Ads Work?
Etsy Ads work on a bidding system, meaning an ad auction takes place, and your listings will compete against other sellers’ listings for paid ad spots in Etsy search results.
So, what ultimately determines whose listing shows up in search results?
The quality score Etsy gives your listing is the biggest factor determining if your listing is chosen for paid advertising space. According to Etsy, the quality score indicates how likely shoppers are to click on your products. Some things that go into this score include strong titles, tags, a positive shop history, and more.
The other factor is your bid amount, which is how much you’ll pay per click for your Etsy Ad. The relevance to the shopper’s search and likelihood of sales make up this factor when determining your listing’s performance in the ad auction.
For some sellers, this system works wonderfully. Others experienced a downturn…
