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The Backstory
**This article has been adapted from my recent YouTube video about this topic. If you would like to watch it to see the screenshare of shop numbers, please click here!
Today, I want to dive into a serious question that I get asked multiple times a day. Did I kill my million dollar Etsy shop by sharing it on social media? Specifically, by revealing it on my YouTube channel. But before I answer that, let me give you a bit of backstory.
About six months ago, I was sitting here, about to hit publish on my YouTube channel videos, and a thought crossed my mind. What if this is the end of my Etsy empire that I’ve worked so hard to build? I started thinking about all the reasons why other YouTubers in the digital product and pod space don’t share their shops, and I understood why. Copycat issues are rampant on Etsy, and sharing my shop publicly on YouTube would undoubtedly attract more copycats and visitors who wouldn’t actually make a purchase.
But then I reflected on why I made the decision to start this channel in the first place. I wanted to be different from all the other make-a-million-dollars-on-Etsy creators out there. I wanted to be transparent. So, despite the risks, I went ahead and shared my actual shop, along with all the numbers and work that came…
