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The biggest thing holding back most entrepreneurs from launching their digital product business is their lack of confidence in knowing what will and won’t sell.
Naturally, experience as a business owner will help you figure out what your audience is and isn’t interested in. However, for entrepreneurs just getting started, the thought of choosing the wrong product to create is overwhelming and scary.
You don’t have to leave this process to chance, though. There are a handful of ways to test the market ahead of time to learn more about your audience, what they are interested in buying, and what they are willing to pay for your product.
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- Always Solve a Problem
One of the most common pieces of advice regarding creating any type of product is to look at the problems your audience wants to solve.
For example, if you target moms in their 30s, many probably have younger kids. Can you help moms create a morning routine that will minimize stress? Or, you could create printable organization labels to help moms organize their pantries and make dinner prep a snap.
