The 7 WORST Digital Product Seller Mistakes

Bailey
7 min readMar 19, 2024

There are so many ways to go about building a successful digital product business. However, there are a handful of mistakes that I see time and time again that stop entrepreneurs who would otherwise be successful in their tracks. And I DON’T want this to be you.

So hopefully I’m going to save you the headache that some of these mistakes caused me by sharing these top seven mistakes I see digital product sellers make and how you can avoid making the same mistakes.

(This post may contain affiliate links and you can read the full disclosure here)

  1. Believing the Market is Oversaturated

I hear this belief time and time again from peers, coaching clients and even in my comment section on YouTube. While, yes, Etsy is a competitive marketplace, it’s not oversaturated to the point where new businesses can’t take off.

Here’s the hard truth. Almost anything with lucrative opportunities — like making a six-figure income, being your own boss, or starting a creative career — will be competitive.

And, it’s not hard to see why.

After all, why do you want to make six figures with a digital product business? Is it to increase your current income? The ability to work from home or remotely anywhere in the world? More time with your kids?

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