The Benefits of Offering Free Shipping on Etsy

Turn window shoppers into buyers with free shipping.

Photo by Done By Alex on Unsplash

When you’re browsing online as a buyer, isn’t it nice to see that “free shipping” tag? Many online shoppers expect free shipping, but what’s in it for you as an Etsy seller? Is it just an extra cost, or can it boost your sales?

In this article, we’ll explore the benefits of offering free shipping on Etsy — so you can decide if it’s the right strategy for your shop. And if it is, we’ll discuss how to strike a balance, ensuring that while your customers enjoy this perk, your profits don’t take a hit.

1. Improved search visibility

When you use Etsy, you might wonder why some products or shops show up at the top of search results. One reason is Etsy’s priority placement system. If you offer free shipping, Etsy is more likely to put your items higher in the search results.

Think about your own online shopping habits. When you search for something, do you go through lots of pages of results? Probably not. Most people pick from the first few options they see.

So by offering free shipping and getting better visibility in search results, you’re putting your products where potential buyers are more likely to notice them. In simple terms, free…