The Secret Weapon & How You Can Use It To Automate Your Digital Product Etsy Business
Let’s imagine that you want to try selling digital products on Etsy BUT:
- You’re super busy and don’t have a ton of time to create designs from scratch
- You’re not sure how to get started with marketing research to figure out what products are trending
- You’re not a designer and are afraid your products will look, well… not great
If one (or all) of those sounds familiar, I want to introduce you to Secret Weapon and show you how you can use it to automate your Etsy business!
(This post contains affiliate links and you can read the full disclosure here)
What is Secret Weapon?
Secret Weapon is a PLR monthly membership.
What’s PLR, you ask? PLR stands for Private Label Rights. It means that as a member, you get access to a library of digital products that you can resell.
If you’ve ever tried to create a digital product completely from scratch, you know how having the reselling rights to tons of amazing products could save you endless hours.
Secret Weapon has products like:
- Journals
- Affirmation Cards
- Planners
- Email Sequences
- Business Templates
- And TONS More
But aren’t there tons of people selling the exact same thing?
A valid concern! But you’re not going to sell each digital product exactly as it is. You’re going to tweak the colors, fonts, and designs to appeal to specific audiences. All of the products are editable in Canva.
For example, inside Secret Weapon there is an Instagram posts template pack. It’s beautiful but also meant for a general audience.
However, if you make some simple design adjustments, you could make it look completely unique and sell it to travel bloggers.
The basic structure of each product is already there. You get to go in and do the fun part so that it’s a “new” product meant for a specific buyer.
You can also make your digital products unique by creating bundles. You can take multiple products from Secret Weapon, customize them all to match a certain aesthetic, and then sell them as a set. Bundles sell for more money, so this is a great way to increase your order value.
How does Secret Weapon help me automate my business?
Remember those three problems from the beginning of this post? Secret Weapon PLR is a solution to all three!
The PLR products included are already beautifully designed. This saves you countless hours and is a big help if you’re not confident in your design skills.
The creators of Secret Weapon (Evelyn and Jessa) are also research masters. They find out what products have high search volume and low competition and then add them to the library.
There are currently over 190 digital products in the membership that you can sell. Plus, new trending products are added every week.
Time saving = ✓
Professionally designed = ✓
Strategically researched = ✓
But it’s super expensive, right?
Nope! Secret Weapon is a monthly membership that costs $27 per month. You do need to have an active subscription to be able to keep reselling the digital products in it.
If you price your digital products at $10–15 each, you only need to sell 2 or 3 products per month to cover the cost.
If you want to keep reselling items without an active subscription, you can buy “forever” resell rights to individual products. You’re not locked in forever and ever, which is super nice.
What’s the game plan?
If you’re brand new to selling on Etsy, here’s what I recommend:
Step 1:
Sign up for your Etsy account using my affiliate link so that you can get your first 40 listings for free.
Step 2:
Join Secret Weapon to get access to the full digital product library. There’s a lot in there, so don’t allow yourself to get overwhelmed.
Step 3:
Choose your first design to customize in Canva and make it happen. Don’t overthink it. Just get that first one under your belt.
You’ll learn so much more by doing than by researching.
Step 4:
List it on Etsy! Woohoo!
Step 5:
Set a product listing goal and repeat steps 3 and 4. Can you commit to listing one new product per week or even more than that?
It really can be that simple! Yes, there’s plenty more to learn along the way. But as you learn, you’ll be able to go back to your older listings and make updates.
The important thing is to get started and stay consistent.
Secret Weapon is one of my favorite resources for selling digital products on Etsy. I’ve truly never seen another resource that has so much value for such an amazing price. It massively lowers the barrier to entry so that you can grow your Etsy business!
Want more info on growing your digital product business step by step? Check out Digitally Purposed where I teach my students exactly how I went from 0 to six figures in six months of opening my digital product shop!
