What type of Etsy Shop will make you the most & fit your lifestyle the best?

Bailey
7 min readApr 8, 2024

Wondering what kind of Etsy shop you should start? There are several types: handmade, digital, and print-on-demand (or a hybrid combining two or more!)

With any shop type, always begin with research. I recommend using Everbee for audience and product research so you can find keywords with high search volume but lower competition, so your products are easier to find in search.

Next, you’ll want to factor in critical differences in approach and process and know how difficult it is to get started. For example, a handmade shop requires a greater financial investment to start because you need physical inventory.

Let’s jump into these differences so you can determine what type of Etsy shop you should launch so you can begin making money each month and build up a great income stream that can even replace your day job (it did mine!).

Handmade Products

Handmade products were Etsy’s classic bread-and-butter products for a long time and are still very popular. So many people want that unique, can’t-find-it-at-Target item that’ll have their friends asking where they got it, and handmade products are the perfect way to deliver this.

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