Which comes first? Audience VS Product on Etsy

Bailey
4 min readMar 20, 2024

If you’re a seasoned Etsy seller aiming to expand or a newbie getting ready to start an Etsy shop, and you’re wondering whether you should start by finding your audience or your products to sell, keep reading this blog focused on this crucial decision related to how to sell on Etsy.

What you’ll discover in this blog captures the essence of the episode “Which comes first to start your Etsy shop: finding your audience or your product to sell?” from the “Etsy Shop Accelerator” podcast. Whether you prefer the written format of the blog or enjoy engaging discussions on the podcast, where deeper insights into personal experiences and examples are explored, both mediums offer valuable insights to help you address questions such as:

  • What comes first to start an Etsy shop?
  • What are the best products (digital and more) to sell on Etsy?
  • How to use Etsy research tools like eRank and EverBee to make money on Etsy?

(This post contains affiliate links, and you can read the full disclosure here)

Exploring the Crossroads: Audience or Product First?

Picture this: you’re at a crossroads, torn between two paths, looking for Etsy success. On one hand, there’s the allure of crafting irresistible…

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