Why Digital Product and Etsy Sellers Need a Website and Strong Branding

If you’re already selling products on Etsy or another e-commerce site, you may be wondering why you need to create a website or social media presence.

The short answer is the opportunities when you create a strong brand and website are limitless!

Between having something you genuinely own (outside of third-party platforms) and connecting with your audience on a deeper level, you don’t want to miss out on the benefits of launching a website and building your brand.

An Opportunity for Storytelling

What is your story? Are you a single mom providing for her three children and two Corgis with your printables? Were you previously working in a law firm and decided to make a career switch to your great passion — creating and selling digital sewing patterns?

People tend to purchase from brands and people that they recognize, trust, and feel a connection to. So, put a face and story to your brand.

Now, if you’re reading this and feel you don’t have a “dramatic” or “unique” enough story, please don’t worry. Sharing bits of your life, no matter how boring they may seem to you, is enough to reel people in. People are naturally interested in the behind-the-scenes of other people’s lives…