Why Email Marketing is So Important for Digital Product Etsy Shops

Etsy sellers can use many marketing tools, like social media, to entice customers to purchase from their shop. However, one of the absolute best tools is email marketing!

Building an email list and sending regular emails to your audience has incredible benefits that will leave customers returning for more. Keep reading for an overview of the top benefits of email marketing and why it’s an essential part of growing a successful digital products business.

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Control Over Marketing to Customers

While Etsy customers can bookmark or favorite your products, there are few ways to market your products to them on the platform, which is where an email newsletter and social media come in.

An email newsletter allows you to build an ongoing relationship with potential buyers and past customers — both have already indicated interest in your products, making them more likely to purchase from you in the future, especially if you keep your products front of mind.

While acquiring new customers is always great, fostering an ongoing relationship with customers can be even more profitable! Once they’ve bought and enjoyed a…