Why There’s Always Room for You in Saturated Markets: A Lesson in Coffee☕

So I’m a lover of coffee, and by coffee, I mean all kinds of coffee (this will have a point)…espresso, cold brew, lattes, iced coffee filled with heavy whipping cream, spiked coffee, I haven’t met a coffee I haven’t liked.

I am a member of several coffee subscription clubs, I buy coffee at the grocery store, I visit several coffee shops around town regularly and I impulse buy different coffee variations late at night on Instagram…🙄

AND it got me thinking about how, in saturated markets like, well coffee EVERYWHERE and in every form, digital products on Etsy, or the coaching & content creation industry, there is still so much opportunity and room for beginners and newcomers IF they manage to offer something unique.

Specifically, on Etsy, it’s easy to feel overwhelmed by the sheer number of digital products available whether it’s in the clip art or tumbler wrap space or digital planners or printables. It might seem like every idea has already been done, but the truth is that there’s always an opportunity for creators who understand their target audience and can cater to their specific needs or preferences.

You can use other social media platforms like TikTok or Pinterest to identify trends early on and then start creating buying personas, and…